What is Fusion Retailing and Should You Try it?
Transforming a business into a one-stop provider makes good business sense. Modern consumer behaviour and expectation of instant gratification means consumers demand convenience in everything they do.
With the rise and adaption of mobile communication and browsing technology, consumer habits have also changed. Increasing numbers of people ‘shop on the go’ – they don’t want to go to different stores and shops to get what they need if they can see what is available on a little screen.
